We believe transparency is key. We’ve compiled the most common questions about the world of professional website creation and visual identity design to help you make the best decision for your business.
The investment for a professional website is customized for each project, as every business has unique goals. A standard business website will differ in price from a complex e-commerce platform. To provide you with a fair and precise quote, we prefer to have a brief, no-obligation consultation to understand your objectives. This allows us to recommend the best solution and provide a detailed proposal.
To ensure a secure and committed partnership, we operate on a standard payment model: a 50% deposit to initiate the project, with the remaining 50% due upon final delivery and your approval. We accept payments via bank transfer and can offer credit card options through a secure payment link.
Our process is collaborative and transparent, broken down into clear stages: 1) Immersion & Strategy, where we dive deep into your business needs; 2) Creative Design, where we craft the visual experience; 3) Technical Development, where we build the platform; and 4) Launch & Training. We keep you informed at every step to ensure the final result is perfectly aligned with your vision.
A standard business website typically takes 4 to 6 weeks from start to finish. This timeframe allows us to dedicate the necessary attention to every detail, from strategy to launch. The project timeline also depends on the client’s timeliness in providing necessary materials and feedback at each stage.
To begin, the most important thing you can provide is your expertise about your business, which we extract during our initial briefing. From there, we typically require the final text (copy) for the pages and any specific images you wish to use. If you don’t have this material ready, don’t worry, we can guide you through the process and recommend excellent copywriters and photographers.
A professional website is one of your company’s most valuable assets. It acts as your 24/7 salesperson, your primary authority-building channel, and a global storefront. Unlike a cost, a well-crafted website is an investment with a high ROI, designed to attract new business, strengthen your brand, and pay for itself over time.
A logo is your handshake; a visual identity is the entire conversation. While a logo identifies your business, a complete identity (including your color palette, typography, and image style) builds consistency and trust at every touchpoint. For brands seeking a lasting market impact, a full visual identity is the strategic choice.
Visual identity is the tangible, visual aspect of your brand: the logo, colors, and fonts. Branding is the intangible result: the reputation, the feeling, and the story people associate with your business. Our role is to create a powerful visual identity that serves as the foundation for you to build a successful and memorable brand.
Professional design works by increasing perceived value. A well-designed brand is perceived as more trustworthy, credible, and of higher quality. This elevated perception makes potential customers more confident in their decision to choose your products or services over a competitor’s.
SEO (Search Engine Optimization) is the process of structuring and optimizing your website so that it appears in Google search results when potential customers are looking for your services. It’s crucial because it drives organic traffic (visitors you don’t have to pay for) to your site, turning it into a consistent lead generation tool for your business.
For the vast majority of businesses that require professionalism and scalability, we strongly recommend WordPress. Unlike more restrictive “website builders,” WordPress offers complete design freedom, superior capabilities for SEO, and the flexibility to grow with your business, allowing you to add new features in the future without starting over.
Absolutely. Our goal is to empower you. We build our sites on WordPress, an intuitive platform that allows you to easily edit text, change images, and add blog posts without technical knowledge. We provide a basic training session upon project completion to ensure you feel confident managing your content.
The domain name (e.g., yourcompany.com) and the hosting service are assets that should always be owned by you, the client. Therefore, registration is done in your name. We provide full consultation to help you choose the best, most reliable providers and handle the entire technical setup and configuration process for you.
The only mandatory recurring costs for any website are the domain and hosting fees, which are paid directly to the providers. We also offer optional monthly Maintenance & Support plans to handle all the technical upkeep for you, including security, backups, and software updates, ensuring your investment remains protected and performs optimally.
Yes. Speed and security are top priorities for us. We build our websites on a robust WordPress foundation, implementing best practices for performance optimization to ensure fast loading times. We also implement essential security measures to protect your site from common threats.
The key difference is our integrated, team-based approach. With Virtual Arrow, you get two dedicated specialists (a design strategist and a digital architect) collaborating on your project. We offer a structured, documented process, a formal contract for your protection, and the reliability of an agency that will be here to support your long-term growth.
We proudly serve clients all over the world. While our agency is based in Brazil, we were founded as a 100% digital company. This structure allows us to collaborate with businesses anywhere, offering the same level of quality and strategic partnership. We’re always just a video call away from planning your next project.
Our standard proposals typically include two full rounds of revisions at the design stage. We find this is the ideal number to refine and perfect the project without losing strategic focus. Our in-depth briefing process is so thorough that we often align with our client’s vision on the very first presentation.
Yes, of course. Upon final approval and payment, the intellectual property is yours. For design projects, you will receive a complete package with all necessary files for web and print, including the original, editable source files (e.g., Adobe Illustrator files).
You should choose us if you are looking for more than just a service provider; you should choose us if you are looking for a strategic partner. We combine high-end design and robust technology with a deep understanding of business goals. We are relentlessly focused on delivering a final product that not only looks great but also delivers tangible results.
Fulano de Tal
Founder of Fictional Enterprise
Working with Virtual Arrow was an incredibly organized and transparent process. They didn’t just deliver a beautiful website; they guided us at every step, turning our ideas into a digital platform that truly represents our brand. Exemplary professionalism!
Fulano de Tal
CEO of Fantasy Company
Since launching the new visual identity and website created by Virtual Arrow, our business’s perceived value has transformed. We’re receiving more qualified leads, and our clients constantly praise how professional our brand has become.