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Frequent Asked Questions

Why Choose Virtual Arrow

We believe transparency is key. We’ve compiled the most common questions about the world of professional website creation and visual identity design to help you make the best decision for your business.

About Investment & Process

What is the investment for a professional website?

The investment for a professional website is customized for each project, as every business has unique goals. A standard business website will differ in price from a complex e-commerce platform. To provide you with a fair and precise quote, we prefer to have a brief, no-obligation consultation to understand your objectives. This allows us to recommend the best solution and provide a detailed proposal.

What are your payment terms and conditions?

To ensure a secure and committed partnership, we operate on a standard payment model: a 50% deposit to initiate the project, with the remaining 50% due upon final delivery and your approval. We accept payments via bank transfer and can offer credit card options through a secure payment link.

How does your work process function from start to finish?

Our process is collaborative and transparent, broken down into clear stages: 1) Immersion & Strategy, where we dive deep into your business needs; 2) Creative Design, where we craft the visual experience; 3) Technical Development, where we build the platform; and 4) Launch & Training. We keep you informed at every step to ensure the final result is perfectly aligned with your vision.

On average, how long will it take for my project to be completed?

A standard business website typically takes 4 to 6 weeks from start to finish. This timeframe allows us to dedicate the necessary attention to every detail, from strategy to launch. The project timeline also depends on the client’s timeliness in providing necessary materials and feedback at each stage.

What do I need to provide for you to start the project?

To begin, the most important thing you can provide is your expertise about your business, which we extract during our initial briefing. From there, we typically require the final text (copy) for the pages and any specific images you wish to use. If you don’t have this material ready, don’t worry, we can guide you through the process and recommend excellent copywriters and photographers.

About Design & Strategy

Why is a quality website an investment for my business?

A professional website is one of your company’s most valuable assets. It acts as your 24/7 salesperson, your primary authority-building channel, and a global storefront. Unlike a cost, a well-crafted website is an investment with a high ROI, designed to attract new business, strengthen your brand, and pay for itself over time.

Do I need a full visual identity, or is a logo enough?

A logo is your handshake; a visual identity is the entire conversation. While a logo identifies your business, a complete identity (including your color palette, typography, and image style) builds consistency and trust at every touchpoint. For brands seeking a lasting market impact, a full visual identity is the strategic choice.

What's the difference between visual identity and branding?

Visual identity is the tangible, visual aspect of your brand: the logo, colors, and fonts. Branding is the intangible result: the reputation, the feeling, and the story people associate with your business. Our role is to create a powerful visual identity that serves as the foundation for you to build a successful and memorable brand.

How can professional design help my business sell more?

Professional design works by increasing perceived value. A well-designed brand is perceived as more trustworthy, credible, and of higher quality. This elevated perception makes potential customers more confident in their decision to choose your products or services over a competitor’s.

What is SEO and why is it important for my new website?

SEO (Search Engine Optimization) is the process of structuring and optimizing your website so that it appears in Google search results when potential customers are looking for your services. It’s crucial because it drives organic traffic (visitors you don’t have to pay for) to your site, turning it into a consistent lead generation tool for your business.

About Technology & Support

What is the best platform to build a business website: WordPress or another?

For the vast majority of businesses that require professionalism and scalability, we strongly recommend WordPress. Unlike more restrictive “website builders,” WordPress offers complete design freedom, superior capabilities for SEO, and the flexibility to grow with your business, allowing you to add new features in the future without starting over.

Will I be able to update the website content myself afterward?

Absolutely. Our goal is to empower you. We build our sites on WordPress, an intuitive platform that allows you to easily edit text, change images, and add blog posts without technical knowledge. We provide a basic training session upon project completion to ensure you feel confident managing your content.

Are domain registration and hosting included in the service?

The domain name (e.g., yourcompany.com) and the hosting service are assets that should always be owned by you, the client. Therefore, registration is done in your name. We provide full consultation to help you choose the best, most reliable providers and handle the entire technical setup and configuration process for you.

Are there monthly costs or support after the site is delivered?

The only mandatory recurring costs for any website are the domain and hosting fees, which are paid directly to the providers. We also offer optional monthly Maintenance & Support plans to handle all the technical upkeep for you, including security, backups, and software updates, ensuring your investment remains protected and performs optimally.

Will my website be secure and fast?

Yes. Speed and security are top priorities for us. We build our websites on a robust WordPress foundation, implementing best practices for performance optimization to ensure fast loading times. We also implement essential security measures to protect your site from common threats.

About the Partnership

What's the difference between hiring Virtual Arrow and a freelancer?

The key difference is our integrated, team-based approach. With Virtual Arrow, you get two dedicated specialists (a design strategist and a digital architect) collaborating on your project. We offer a structured, documented process, a formal contract for your protection, and the reliability of an agency that will be here to support your long-term growth.

Do you only serve clients in Brazil or all over the world?

We proudly serve clients all over the world. While our agency is based in Brazil, we were founded as a 100% digital company. This structure allows us to collaborate with businesses anywhere, offering the same level of quality and strategic partnership. We’re always just a video call away from planning your next project.

How many revision rounds are included in the projects?

Our standard proposals typically include two full rounds of revisions at the design stage. We find this is the ideal number to refine and perfect the project without losing strategic focus. Our in-depth briefing process is so thorough that we often align with our client’s vision on the very first presentation.

Will I receive the source (editable) files at the end of a design project?

Yes, of course. Upon final approval and payment, the intellectual property is yours. For design projects, you will receive a complete package with all necessary files for web and print, including the original, editable source files (e.g., Adobe Illustrator files).

Why should I choose Virtual Arrow for my project?

You should choose us if you are looking for more than just a service provider; you should choose us if you are looking for a strategic partner. We combine high-end design and robust technology with a deep understanding of business goals. We are relentlessly focused on delivering a final product that not only looks great but also delivers tangible results.

Testimonials

Fulano de Tal

Founder of Fictional Enterprise

Working with Virtual Arrow was an incredibly organized and transparent process. They didn’t just deliver a beautiful website; they guided us at every step, turning our ideas into a digital platform that truly represents our brand. Exemplary professionalism!

Fulano de Tal

CEO of Fantasy Company

Since launching the new visual identity and website created by Virtual Arrow, our business’s perceived value has transformed. We’re receiving more qualified leads, and our clients constantly praise how professional our brand has become.

Have your questions been answered? Let's build your future.

We believe the greatest opportunities are built through great partnerships. Let's have a coffee (even a virtual one) and plan the architecture for your digital success.

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UI/UX Design

Graphic Design

Digital Marketing

If don’t have your solution here, send us a message, we can help you with our partners.

Talk with us to achieve your online goals!

Not sure which solution is for you?

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Development

Building robust, scalable, and secure websites and applications that form the backbone of your digital presence.

UI/UX Design

Creating intuitive and engaging user experiences that captivate your audience and drive conversions.

Graphic Design

Forging a memorable brand identity with stunning visuals that tell your story.

Digital Marketing

Amplifying your reach and driving growth through targeted and effective marketing strategies.

If don’t have your solution here, send us a message, we can help you with our partners.

Talk with us to achieve your online goals!

Not sure which solution is for you?

Let’s talk! Book a free call and we’ll help you choose the best fit.